Why IKEA, the Furniture Giant, Is Selling Honey: A Deep Dive into Its Sustainable CSV Strategy
When global furniture brand IKEA announced it was harvesting honey from rooftop beehives at its Gwangmyeong and Goyang stores in Korea, the news caught many by surprise. Why would a furniture company suddenly care about bees? The answer goes far beyond an eco-friendly campaign or a simple act of corporate social responsibility (CSR). This initiative … Read more