KakaoTalk’s “Instagram-Style” Overhaul Withdrawn in Just Six Days: The Unshakable Power of User Habits

Kakao’s decision to revert the KakaoTalk “Friends” tab in just six days is extraordinary. It was not a mere act of “listening to feedback,” but a drastic crisis-management move. Reports indicate that user backlash was fierce, with signs of migration to rival messengers. In the messaging market, network effects are decisive: the departure of one … Read more