BLACKPINK’s “JUMP” and the Secret of Its Billboard Longevity: Beyond a Hit, a K-Pop Steady Seller

BLACKPINK’s single “JUMP” has shattered records, becoming the group’s longest-running entry on the Billboard Hot 100 with 10 consecutive weeks on the chart. Peaking at No. 28 upon release and still holding strong at No. 95 more than two months later, the track is proving itself not just as a viral hit, but as a … Read more