BabyMonster’s performance of “Golden,” the OST for the Netflix animation ‘K-POP Demon Hunters,’ at the 2025 MAMA Awards was more than just a performance—it was an event. This stage is recorded as a successful fusion of two powerful content IPs: K-Pop and Webtoon/Animation, and its explosive view count confirmed its ripple effect. In particular, the BabyMonster Ahyeon ‘Golden’ live performance, where she perfectly delivered the highly difficult high notes in the original key, settled the skill debate and played a decisive role in imprinting the group’s core competency on the public. We will deeply analyze the success factors and hidden meaning of this stage, which showed the future expansion potential of the K-Pop industry, not just a passing sensation.
Challenging the ‘Impossible Realm’: Analysis of BabyMonster Ahyeon’s ‘Golden’ Live
The most talked-about part of the MAMA Awards stage was the ultra-high note live performance of ‘Golden.’ This song requires an extreme vocal range and technique that is completely different from typical girl group songs. In short, experts evaluated it as “nearly impossible to complete this song live in its entirety.”
Highly Difficult High Notes are Not Just Simple Technique
For those who know a bit about music, simple ‘high notes’ and ‘completing ultra-high notes live’ are entirely different stories. ‘Golden’ demands high note sustainment and sudden dolphin-like ad-libs, pushing the limits of breath and vocal cords. In the case of the BabyMonster Ahyeon ‘Golden’ live, the unwavering maintenance of the original key and the composure shown in the final ultra-high note ad-lib cannot be explained by just ‘natural talent.’ It is the result of countless hours of practice and a perfect vocal training system, proving how thoroughly they prepared for the stage. The minor ‘pitch disappointment’ controversy raised by some is, considering the song’s difficulty, a challenge worthy of applause simply for attempting the live performance itself. That challenge became the core driving force that led to the result of MAMA Awards’ No. 1 view count.
Overwhelming View Counts: The Power That Attracted the Public Beyond the Fandom
BabyMonster’s ‘Golden’ stage topped the overall view count among all MAMA Awards performances. Furthermore, their main stage, ‘WE GO UP+DRIP,’ also ranked 2nd. This is a phenomenon that goes beyond the mere buzz of a rookie group. Although the unique nature of the ‘K-POP Demon Hunters OST’ stimulated public curiosity, the decisive factor was the overwhelming skills of the members who perfectly performed the highly difficult live parts in the original key, which attracted the general public, not just the fandom. The public always reacts to ‘real’ skill. Especially in today’s K-Pop market, where expectations for live performance are high, their stage clearly ingrained the image of a ‘live-skilled group’ in the public eye.
The Future of K-Culture Expansion: Successfully Opening the Door to IP Fusion
BabyMonster’s stage is even more important because it presented a new expansion model for K-Pop content, rather than just a comeback stage. It is a successful case of ‘Content IP Crossover,’ going beyond the traditional ‘One Source Multi-Use’ model.
K-Pop Clad in Netflix IP, Foreshadowing Global Synergy
The success of the ‘Golden’ stage, the OST for ‘K-POP Demon Hunters,’ is noteworthy because it utilized the IP of Netflix, a massive global platform. The idol group perfectly recreating the animation characters, ‘Huntrix,’ provided a more immersive experience for global fans by combining K-Pop’s music and performance with content that has a storyline. This created a powerful marketing effect, drawing in not only existing K-Pop fans but also potential fans from the Netflix animation audience. It is a clear signal of the transition from an era of just listening to music to one of consuming ‘Music + Visual Story + Live Performance’ as three-dimensional content.
The Power of a Story-Driven Stage
BabyMonster members recreating the original characters’ outfits and hair was not mere costuming. It was a device that brought the story and world-view of the animated girl group ‘Huntrix’ into the real K-Pop stage, offering fans both familiarity and freshness. The power of storytelling was exerted, making the stage performance feel like a scene from the ‘Demon Hunters’ world-view, rather than just a simple choreography. Moving forward, K-Pop is expected to actively fuse with other genre IPs like this, breaking down content boundaries and building even stronger global fandoms.
BabyMonster Created ‘Value’ Beyond View Counts
BabyMonster’s No. 1 MAMA Awards view count record is a fact that proved their potential and skill to the world. Specifically, the BabyMonster Ahyeon ‘Golden’ live performance earned praise from K-Pop fans for executing a highly difficult performance, and the group as a whole presented a successful blueprint for K-Culture content fusion by utilizing the K-POP Demon Hunters OST.
Their stage shows that the future of K-Pop can expand infinitely not only through musical development but also through strategic collaboration with global IPs and overwhelming live skills. For readers, this stage will be a crucial benchmark, not just a hot topic, that points to the direction K-Pop will take in the future. Through this performance, we are once again reminded of how powerful the synergy created by ‘real’ skill and ‘creative’ fusion can be.