J.Y. Park, the legendary founder and head producer of JYP Entertainment, has once again made headlines—this time not with a new hit song, but with a gesture that speaks volumes. To celebrate Stray Kids’ monumental achievements on the global stage, he presented them with an extraordinary gift: 160 don of pure gold, valued at over 100 million KRW.
This wasn’t simply an expensive present—it was a message wrapped in gold. A message of respect, admiration, and pride. And in the world of K-pop, where success often gets measured by numbers and records, such a symbolic gesture reminds us of the human effort, sweat, and dreams behind the achievements.
The Deeper Meaning Behind the Golden Gift
Each Stray Kids member received a framed plaque containing 20 don of gold, engraved with a message celebrating their historic Billboard 200 triumph with the album KARMA. In total, the eight plaques are worth more than 100 million KRW. But the true value lies far beyond money.
Traditionally, entertainment companies might celebrate with banners, video tributes, or social media announcements. But J.Y. Park chose something tangible, timeless, and undeniably powerful. Gold does not fade, it does not diminish—it only shines brighter with time. In gifting Stray Kids gold, he essentially told them: “Your artistry, your passion, and your journey are priceless. Your value is eternal.”
This choice reflects not only his recognition of their success but also a deep-rooted belief in their future. It is as though J.Y. Park was acknowledging their place in history while simultaneously encouraging them to dream even bigger.
Stray Kids: Writing K-pop’s New History
What exactly were they being honored for? A feat so rare, it has redefined what K-pop groups can achieve. Beginning with ODDINARY in 2022, followed by MAXIDENT, ★★★★★ (5-STAR), ROCK-STAR, and most recently KARMA, every single Stray Kids album has debuted at No. 1 on the Billboard 200.
Seven consecutive No. 1s from their very first entry—no group in Billboard history has ever done this. Stray Kids now hold the title of the K-pop act with the most Billboard 200 chart-toppers, and this accomplishment solidifies their influence not only in the U.S. market but on the global stage.
For years, BTS paved the way for Korean artists to dominate Western charts. Now, Stray Kids are not merely following—they are trailblazing in their own right. Their achievement is more than just numbers; it’s proof that their music resonates deeply, crossing cultural and linguistic boundaries.
Beyond the Records: Stray Kids’ Next Chapter
While J.Y. Park’s golden gift marks a moment of reflection, Stray Kids are already moving forward. In October, they will hold their first-ever domestic stadium concert at Incheon Asiad Main Stadium, a venue reserved only for the biggest acts. This is not only a milestone for their career but also a symbolic homecoming, showing that their influence extends far beyond international borders and is now firmly recognized at home.
This upcoming performance highlights their evolution from ambitious rookies to global superstars capable of commanding stadiums. It is also a promise to fans: no matter how high they climb, Stray Kids will continue to push boundaries, break records, and deliver unforgettable performances.
More Than Gold: A Legacy in the Making
At its core, this golden gift was about more than just wealth. It was about honoring a journey filled with sleepless nights, unwavering dedication, and music that connects with millions worldwide. It was about recognizing the blood, sweat, and passion behind every stage performance and every album released.
For Stray Kids, the plaques are not just keepsakes—they are reminders that their hard work has not only paid off but has been etched into K-pop history. And for fans, this moment is a symbol of pride, proof that their unwavering support has helped fuel this unprecedented success.
In the years to come, Stray Kids will undoubtedly continue to evolve, experiment, and inspire. With their relentless drive, powerful performances, and loyal fandom, they are not just riding the wave of K-pop—they are building the next chapter of its history.
J.Y. Park’s golden gift will forever stand as a shining reminder: Stray Kids are worth far more than gold, and their story is only just beginning.